Tuesday, 19 March 2013
The “God” of Apple and His Disciples
When Steve Jobs died, fans paid tribute by laying flowers and apples alongside burning candles at impromptu shrines around the world. One fan crafted the modified Apple logo shown here, with Jobs’s silhouette resembling what some Christians believe to the image of Jesus on the Shroud of Turin, a famous religious relic.
This analogy with religion may seem a bit forced, but not according to a study reported on the BBC documentary series Secrets of the Superbrands, which examines the cult-like devotion that some people display for major brands such as Apple. In this study, British neuroscientists tried to determine whether this analogy might be more than superficial. They were especially curious to see which parts of an Apple fan’s brain altered their activity when he was shown pictures of Apple products. (more…)
The Emergence of Consciousness | Comments Closed
Monday, 11 March 2013
Free Radicals and Aging: More Complicated Than We Thought
In 2010, Dr. Siegfried Hekimi and his colleagues at McGill University in Montreal received a great deal of media coverage for their research showing that antioxidants, which many people take as food supplements to fight the damaging effects of free radicals, not only do not slow down the aging process but on the contrary might actually accelerate it. Even more unbelievably, when the researchers used Caenorhabditis elegans, a species of small worms, as an animal model and exposed them to an herbicide that is toxic to humans and generates a lot of free radicals, these worms lived 60% longer than worms who were not exposed to it! (more…)
Monday, 4 March 2013
Remembering Every Day of Your Life
Thanks to your episodic memory, you can easily remember what you ate yesterday or what you did last weekend. But if you try to go back a few weeks or months, or especially a few years, you’ll see that you’ve lost most of your autobiographical memories, except possibly for a few events with a strong emotional impact. Instead, your semantic memory will have taken over, generalizing from the recurrent features of your life to develop abstract concepts—and that is as it should be.
But a very small number of people (about 20 have been identified to date) have highly superior episodic memories that let them recall what they did on virtually any specific day in their lives, 10, 20, or even 30 years later! (more…)
Memory and the Brain | Comments Closed
Monday, 25 February 2013
Links on Pleasure-Seeking Behaviour
This week, as I have before in this blog, I am posting a set of new links to other web sites that discuss a subject covered in The Brain from Top to Bottom. The subject this week is the sub-topic “Pleasure-Seeking Behaviour”, under the topic “Pleasure and Pain”. For each link, I also provide a brief description of the content on the site in question. (more…)
Pleasure and Pain | Comments Closed
Monday, 18 February 2013
4 New RSS Feeds for Recent News About the Brain
As you may have noticed, last week we added a new feature to The Brain from Top to Bottom Blog to help you follow the latest news in the vast field of neuroscience. I’m talking about the four RSS feeds now appearing in the left-hand column under the heading “RECENT NEWS ABOUT THE BRAIN”. (more…)
From the Simple to the Complex | Comments Closed
